After working in the fields of medical/pharmaceutical sales and real estate for several years, in 2003 Lori joined the team at Central Wyoming College to deliver workforce training programs in Leadership and Management to Wyoming businesses. In 2014, she accepted the Director of Marketing and Public Relations position for the college where she plans and develops strategic marketing involving multiple channel and styles of communication to optimize recruitment, retention, and brand awareness for the college. Lori serves as the media relations coordinator and public records officer and is the primary contact for strategic crisis communication for the Emergency Response Team, maintaining the crisis communication Emergency Operation Plan. Lori also serves on the President's Administrative Cabinet and develops and administers the Public Relations communication for CWC.